Sotheby's Realty launches new leads platform


GREAT BARRINGTON — William Pitt and Julia B. Fee Sotheby's International Realty, which has an office in Great Barrington, has partnered with another company to launch a new platform for significantly increasing buyer and seller leads.The platform was launched in conjunction with Buyside, a company that specializes in turning buyer data into leads, listings and profits.The program works by consuming thousands of buyer leads and buyer-related activities from multiple sources around the web from Zillow to Trulia to The New York Times as well as open house showings and many other resources. They are aggregated in real time into Buyside's proprietary system which allows Sotheby's to cultivate the buyers and match them to both company listings and agents within the company.Information: 413 528-4192;


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