Alan English: Put the Berkshires in the palm of your hand


We all can get more involved in celebrating and promoting what's great about living here, if we want to keep it that way.

The Berkshire Eagle is releasing a new mobile app for all of the Berkshires, called GoBerkshires. It's free to download and free for local venues to list their events.

You can download the app now: Go to the Apple Store or Google Play on your mobile device and search "GoBerkshires." If you're using a tablet device, be sure to search in the mobile phone apps area.

Helping us to make this possible is our main sponsor and app partner, 1Berkshire, the county's economic development organization. 1Berkshire is instrumental in helping support the launch and development of the app, which benefits residents and visitors, alike. Thanks to them, the app deploys the latest technology.

Again, it's free to you. We aim to continually improve and innovate using feedback and new partners who want to help and be a bigger part of the app.

"GoBerkshires" is a cheer for the community and a call to action. This is a mobile guide for locals and visitors at your fingertips.

In the GoBerkshires app, you'll find a robust guide for things to do, ranging from hiking to dining. Most lists, such as restaurants, are sorted by proximity to you (enable location services on your device to make this functional). We input hundreds of events, sorted by date. Listings are basic right now, but we'll be enhancing.

Inside the Events button, choose a category or use the two top buttons to search or sort. Some functions might take a moment to load due to the more than 500 hundred events entries to be searched. Plus, we are still working out some minor bugs. I'm finding bugs in app development are par for the course when trying to serve multiple devices and multiple operating systems.

See something missing? Check a related category or use the "Submit Content" option at the bottom of the home screen to help us update. Our team is standing by.

But wait, there's more.

On Thursday, Aug. 3, from 4:30 to 7 p.m., we're throwing a party here at the Clock Tower Building on 75 S. Church St., Pittsfield, the home of The Berkshire Eagle.

That evening, we will have a Best of the Best party featuring many of our annual Best of the Berkshires recipients as chosen by our readers. This get-together is meant to celebrate makers of the best drinks, to hear the best band, to taste the best slice of pizza — plus, 50-plus other special treats will be available to sample.It's a full-on hometown block party. And this special event is free, thanks to our presenting sponsor, Berkshire Bank.While admission is free, you must RSVP; there's a limit of two tickets per person and be prepared to show us you've downloaded the GoBerkshires app for giveaways.

RSVP to or call 413-496-6355. Watch The Eagle for more about the event as we get closer. 

The announcements of this year's Best of the Berkshires winners will be published in the July 30 edition of The Berkshire Eagle. Then, come sample and learn some of what makes living and working in the Berkshires so wonderful.

This is your Eagle working to help make our community more navigable, accessible and celebrated. We have 1Berkshire and Berkshire Bank to thank for helping get these efforts off the ground.

Download the GoBerkshires app to get started. And, we'll see you soon at the big "Best of" event in August.

Alan English is the publisher of The Berkshire Eagle. Email him at


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