Berkshire Business Outlook: Millennials in the Berkshires


How Generation Y is reshaping the way Berkshires does business.

Gallery: 2017 Berkshire Business Outlook

Gallery: 2017 Berkshire Business Outlook

Filling a void: Attracting Millennials to the Berkshires is vital

It was a well-worn path for millennials, those between the ages of 20 and 36, who grew up in the Berkshires: Leave the county to attend college, go to an urban area where the opportunities for career advancement were greater, and never come back.

#R3SET: Business owners use innovation to succeed

PITTSFIELD — At first, #R3SET sounds like it could be the name of a droid in Star Wars and, in a way, it is. Like R2-D2 and C-3PO, this local startup, an interactive media company which bills itself as "the first member-owned media network for chang

Recruiting Millennials: Bringing skill sets to the workforce

NORTH ADAMS — The week before Grace Clark was scheduled to fly to China last summer to take a job teaching English for a year she received a phone call from the Massachusetts Museum of Contemporary Art.

Not your parents' workplace

When EDM moved to 100 West St. last year, Griffin created an area in the office unthinkable when he started the business 27 years ago. It contains a small putting green with a real hole and flagstick, along with a dartboard. Employees hold putting contest

Five millennials give their take on navigating the Berkshire economy.

Like many millennials my age, I was looking for something that would fulfil me beyond the typical “9 to 5” job. That’s when I discovered Zogics — a modern eCommerce business right here in the Berkshires that serves the fitness and

Educational debt: Massive loan payments can make living difficult for Millennials

"I understood that school costs money, but when I was 17 and going to college, it wasn't a conversation that I was having," said Gagliardi, who graduated from Wentworth Institute of Technology in Boston in 2013. "I knew that I had loans, but I didn't know

Apps accompany today's young workers all hours of day

The app economy continues to surge, with one expert noting that as of 2014, the $10 billion the Apple platform alone paid to developers rivaled Hollywood's yearly box-office revenues.

Millennials parlay love for the region into meaningful work that keeps them here.

One sector of the Berkshire economy that has been successful in attracting and retaining young doers and thinkers is its creative economy industries, which includes positions at museums and theaters, and jobs with creative purposes like the social media m

Finding balance: Millennials would rather rent than buy

For many of these 20 and 30 somethings student loan and credit card debt are getting in the way of what was once a key part of the American Dream — home ownership.

A sense of adventure: Millennials find joy in nontraditional sports

Weiland is one of many Berkshire County millennials who have gravitated away from the traditional competitive sports like football to activities of their own choosing. Millennials are redefinng the personal fitness industry, according to the online site,


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