Berkshire Business: Out on her own — Veteran fitness instructor Aimee Marshall opens her own studio
An adjunct faculty member at Berkshire Community College, Marshall recently opened Berkshire Fitness & Wellness Center in the Crawford Square building at 137 North St.
The space, located on the ground floor opposite Red Apple Butchers, is more of a fitness studio than a gym, Marshall said. She uses the space for personal training, and to hold pilates and personal fitness classes.
"I've been in the fitness business, teaching training and as a fitness educator for 30 years," Marshall said. "It was time for me to branch out and spread my wings and open something of my own.
"I've worked in, I think, every fitness center in Berkshire County that offers classes."
Marshall also holds a bachelor's degree in organizational management, and a masters in health and sports sciences. She is certified in personal training. as a performance exercise specialist with the National Academy of Sports Medicine, and as a group fitness and orthopedic specialist with the American Council of Exercise.
Marshall's other certifications include personal training, kickboxing and step with the American Fitness Association of America, and certification on the 500 RYT Yoga Fit, Zumba, and pilates mat apparatus. She has served as an international presenter for YogaFit Training Systems in Australia, Canada and Taiwan, offers training to local high school athletic teams and provides Ayurvedic consultations. Ayurvedic medicine is a holistic healing system that originated in India.
"I think I come from a different point of view where I try to make fitness accessible to everybody," Marshall said. "With a smaller space, I think it's more comfortable for most (people)."
Marshall is Berkshire Fitness & Wellness' only paid employee, but offers specialty classes in disciplines like the crunch barre method, a high intensity workout inspired by ballet, that are taught by outside instructors. Marshall is also planning on expanding Berkshire Fitness & Wellness into an adjacent space in the Crawford Square Building where she plans to place cardio-equipment and some other machines.
"I would hope that would happen within the next two months, by the end of the year," Marshall said.
Berkshire Fitness & Wellness space had previously been occupied by several small businesses, but the space didn't need to be reconfigured for Marshall's needs.
"The amazing thing is when I came to look at this space it was already set up so I didn't have to do any renovations at all," she said. "The floor had been laid down, the walls were painted, the mirrors were already here. I own most of my own equipment, so I only had to put in a few weights here and there."
Berkshire Fitness & Wellness is open from 5 a.m.to 8 p.m., seven days a week. Regularly scheduled classes take place mornings, afternoons and evenings. Memberships can be obtained per month, at three or six month intervals, or on a yearly basis. Walk-ins are also welcome.
Marshall is in the process of developing a website. She will be holding an open house at 5:30 p.m. on Oct. 27. For information, call 413 885-1633 or email email@example.com.
Business Editor Tony Dobrowolski can be reached at 413 496-6224.
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